Nitrate

The Toys That Made Us · S1 · E4

G.I. Joe

  • TV-14
  • Dec 22, 2017
  • 46 min

Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.

Watch on Netflix

About this episode

Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.

Season 1

4 episodes

  1. 1Star Wars

    52 minDec 22, 2017★ 8.7

    A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.

  2. 2Barbie

    45 minDec 22, 2017★ 8.3

    Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.

  3. 3He-Man

    47 minDec 22, 2017★ 9.1

    Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.

  4. 4G.I. Joe

    46 minDec 22, 2017Now viewing

    Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.