Kraft Television Theatre: Alice in Wonderland

From the archive

10 Jan 1951 Director: Maury Holland Writers: Eric Hatch, Robert Howard Lindsay George Reeves, E/G/ Marshall, Olive Deering, Mark Roberts During World War II, an American G.I., who went overseas and fell in love with a French girl, returns to Kansas and a job at a filling station, all the while never forgetting his French love. When he learns that she is coming to New York, he and his pals go to meet her. In New York, he and the French girl are suspected of illegal activities concerning some jewels picked up in the war and the story of their romance in France is told in flashback. Kraft Television Theatre was an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30pm on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.[1] In January 1948, it moved to 9pm on Wednesdays, continuing in that timeslot until 1958. Initially produced by the J. Walter Thompson advertising agency, the live hour-long series offered television plays with new stories and new characters each week,[2] in addition to adaptations of such classics as A Christmas Carol and Alice in Wonderland. The program was broadcast live from Studio 8-H at 30 Rockefeller Plaza, currently the home of Saturday Night Live. Beginning October 1953, ABC added a separate series (also titled Kraft Television Theatre), created to promote Kraft's new Cheez Whiz product. This series ran for sixteen months, telecast on Thursday evenings at 9:30pm, until January 1955. After Kraft cancelled the second show, the second show changed its sponsor to become Pond's Theatre on ABC-TV from March 1955, while the original Kraft Theatre continued on NBC-TV.