THE EDSEL STORY
Edsel division of the Ford motor company sent copies of this film to the new Edsel dealers across the country. It's purpose was to introduce the new car before anyone else had seen it. Henry Ford the second appears at the beginning of the film. Then, Richad Krave, head of the Edsel division, speaks. Next, Emmett Judge, manager of product planning does the bulk of the presentation. Finally, Ernest Breech, Chairman of the board at Ford, sums it all up at the end. Ernest Breech was the man who convinced the Ford family to call the new car "Edsel", despite their objections.
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